> ## Documentation Index
> Fetch the complete documentation index at: https://docs.puffle.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Strategies

> How Puffle decides where to look, what to run, and when to hand results to Outbound.

Strategies are Puffle's planning and discovery layer. They describe a focused GTM angle, choose the right source channel, run against your company context, and collect contact-ready results for Outbound.

## How Strategies Fit In

* Puffle uses your company, ICP, market, and signal context to plan strategies.
* Strategy runs search source channels such as LinkedIn posts, LinkedIn jobs, GitHub, and Hiring Cafe.
* Results are deduplicated and stored for the strategy.
* A strategy can hand off the best contacts into a draft Outbound execution.
* Puffle Agent can prepare the Outbound draft, but launch remains approval-gated.

## Strategy Lifecycle

<Steps>
  <Step title="Plan">
    Use company context and current GTM intent to create strategy ideas.
  </Step>

  <Step title="Run">
    Execute a strategy to gather fresh, relevant contacts from its source channel.
  </Step>

  <Step title="Review">
    Inspect results, pause weak strategies, and keep the ones that produce useful contacts.
  </Step>

  <Step title="Prepare Outbound">
    Convert strong strategy results into a campaign-backed Outbound draft for human review.
  </Step>
</Steps>

<Note>
  Some implementation paths still contain `signals` or `campaigns` because Strategies and Outbound evolved from those systems. Use the endpoint paths exactly as documented.
</Note>

## Related Concepts

<CardGroup cols={2}>
  <Card title="Outbound" icon="send" href="/core-concepts/campaigns">
    Turn strategy results into sequenced outreach.
  </Card>

  <Card title="Unibox" icon="inbox" href="/core-concepts/unibox">
    Manage replies once outreach starts.
  </Card>
</CardGroup>