Skip to main content
Strategies are Puffle’s planning and discovery layer. They describe a focused GTM angle, choose the right source channel, run against your company context, and collect contact-ready results for Outbound.

​
How Strategies Fit In

  • Puffle uses your company, ICP, market, and signal context to plan strategies.
  • Strategy runs search source channels such as LinkedIn posts, LinkedIn jobs, GitHub, and Hiring Cafe.
  • Results are deduplicated and stored for the strategy.
  • A strategy can hand off the best contacts into a draft Outbound execution.
  • Puffle Agent can prepare the Outbound draft, but launch remains approval-gated.

​
Strategy Lifecycle

1

Plan

Use company context and current GTM intent to create strategy ideas.
2

Run

Execute a strategy to gather fresh, relevant contacts from its source channel.
3

Review

Inspect results, pause weak strategies, and keep the ones that produce useful contacts.
4

Prepare Outbound

Convert strong strategy results into a campaign-backed Outbound draft for human review.
Some implementation paths still contain signals or campaigns because Strategies and Outbound evolved from those systems. Use the endpoint paths exactly as documented.

Outbound

Turn strategy results into sequenced outreach.

Unibox

Manage replies once outreach starts.