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1. Start with your company context

Open the Puffle dashboard and make sure your company, website, and GTM context are current. Puffle uses that context to rank leads, tune signals, and draft outreach.

2. Find leads

Use lead search to describe the people and companies you want to reach. Save the useful results into a list so you can enrich and review them before outreach.

3. Build a list

Use lists as the working surface for qualification. Add columns, enrich missing context, remove bad fits, and keep the leads that match your ICP.

4. Add timing

Set up signals for the companies or markets you care about. Signals help you prioritize outreach when there is a timely reason to contact someone.

5. Review and launch

Review the best leads, then launch a campaign from the list. Watch replies in Unibox and continue the conversation from there.

What’s Next?

Core concepts

Learn the main objects in Puffle.

Campaigns

Understand how outreach fits into the workflow.